This product is: Gluten free. Vegan. Halal. Fresh. Doing good everyday since 1970. Natural. Flouride free. Whitens teeth (With regular brushing, helps prevent plaque and tartar build up, and removes surface stains. Use regularly, do good often). Freshens breath. Fight tartar (With regular brushing, helps prevent plaque and tartar build up, and removes surface stains. Use regularly, do good often). We've combined scientific know-how and naturally sourced and derived ingredients to make products that are good for you since 1970. Beyond making effective products, Tom and Kate created Tom's of Maine to be a force for good and that still drives us today! We've got big goals to help combat climate change and social inequities, which is why we donate to non profit organizations that focus on climate change, health and well-being and disaster relief. Brush away plaque (With regular brushing, helps prevent plaque and tartar build up, and removes surface stains. Use regularly, do good often) and gently whiten your teeth by removing surace stains with our antiplaque & whitening toothpaste. It fights tartar build up with regular brushing, and has a refreshing natural flavor you'll love. Like all tom's of main products, it's free from artificial flavors and sweeteners, and has not been tested on animals. Enjoy! www.tomsofmaine.com. To learn more about our mission, rigorous ingredient and packaging standards, and what natural means at Tom's, go to www.tomsofmaine.com. You will find every ingredient's purpose and source there too. Certified B Corporation. 10% profits to charity. Certified good guys. Learn more at bcorporation.net. Certified 100% recycled paperboard. Not tested on animals. No animal testing, artificial flavors, sweeteners or dyes. Peta: Animal test-free. The first of its kind recyclable tube. Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube. Thoughtfully blended & packaged in the USA with US & globally sourced ingredients.