Now vegan. This product is: Gluten free. Vegan. Halal. The original of Maine. Natural. Fluoride free. Freshens breath. Clinically proven whitening. We've combined scientific know-how and naturally sourced and derived ingredients to make products that are good for you since 1970. Beyond making effective products, Tom and Kate created Tom's of Maine to be a force for good and that still drives us today! We've got big goals to help combat climate change and social inequities, which is why we donate to non profit organizations that focus on climate change, health and well-being and disaster relief. Whiter teeth, naturally! Tom's Botanically Bright toothpaste uses silicas naturally derived from sand to remove surface stains from teeth. Naturally sourced peppermint oil and carefully-chosen botanicals deliver a full-bodied, feel-good flavor. What doesn't it have? No sodium lauryl sulfate (SLS), artificial dyes, flavors, or preservatives. Try it and see! 1-800-FOR-TOMS (1-800-367-8667). Certified B Corporation. 10% profits to charity. Certified good guys. Learn more at bcorporation.net. Certified 100% recycled paperboard. Not tested on animals. No animal testing, sls, artificial flavors, sweeteners or dyes. The first of its kind recyclable tube. Your community may not yet accept tubes for recycling. Check locally. Lean more at tomsofmaine.com/recyclable-tube. Thoughtfully blended & packaged in the USA with US & globally sourced ingredients.