8 g protein per serving. 3 g sugar per serving. Three Wishes: 8 g protein; 3 g sugar; grain free vs Leading Honey Flavored Cereal (Based on 35 g serving size): 3 g protein; 11 g sugar; grain based. Certified gluten free. gfco.org. Peanut free. Vegan. More Protein: 2.5x more protein than the leading honey flavored cereal (Our cereal contains 8g protein per 35g. The leading honey flavored cereal contains 3g protein per 35g). Less Sugar: 70% less sugar than the leading honey flavored cereal (Our cereal contains 3g sugar per 35g the leading honey flavored cereal contains 11g sugar per 35g). No corn. No oats. No wheat. No dairy. No soy. Non-GMO Project verified. nongmoproject.org. Wish, granted. They say good things come in threes - as luck would have it so did we - and then we had Jonah and things got even sweeter. Our family wished for a cereal that everyone in the house could love. Imagine a tasty cereal that's a good source of protein and is made with wholesome ingredients. Until now, most cereals have been made from grains. We had a different vision - one that uses nutrient rich, plant based ingredients. Although it took a little more than just wishing, the cereal of our dreams is here. No rice. Welcome to the bottom of the box! There's not much going on down here, but why don't we tell you the story of honey. Created at the very start of our cereal journey, Honey probably saw the most taste-tests and flavor tweaks (our one-year-old son, Ellis, was our toughest critic). Dreamed up with our vegan friends in mind, our honeyless honey uses natural flavors and organic cane sugar to mimic the delicious flavor of honey while still being totally vegan! All our cereals are 100% non-GMO verified - they're also 100% Ellis verified, too. threewishescereal.com. Scan to have your wish granted. Instagram: (at)threewishes. Head to bottomofbox.com to learn more about our honeyless honey. The wishes women owned.