100% Vegan. Certified vegan. Vegan.org. Certified gluteen free. Certified gluten free. Non-GMO Project verified. nongmoproject.org. The Original. Dear Oatly. We buy your product but find the messaging on the Oatly carton offensive. Group up and drop the silliness. Your customers are adults and appreciate information but not nonsense. John. Hi John! It's John. Thank you for taking the time to write to us. The messaging on our packaging used to be exactly what you recommend - informative, serious, overly-adult. The problem was nobody ever noticed our packaging and therefore never read our messaging or knew that we make all the great products we do and therefore never ended up buying them. Hey, wait a second. Are you trying to trick us with your expert advice so nobody buys our products anymore, eliminating the risk of future oatmilk shortages so you can be sure to find Oatly every time you go to the store? That's a pretty clever tactic, but it won't work on us. Wow no cow! The post milk generation is a non-profit mindset that works to inform the public about the health and sustainability advantages of eating a plant-based diet. That's right, it is a state of mind that is both real and influential and not just a crazy t-shirt slogan that people are wearing around the festival scene during the summer. Well, it's that too. Anyway, if you would like to become part of this generation and pledge to keep things real in the future then feel free to get started today with your temporary membership card. Cut it out and carry it with you wherever you go. Post milk generation membership card. Name title. If this side bores you, please read no further. Flip the carton around and have a wonderful day. Otherwise, please do enjoy. www.oatly.com. detoxproject.org. Celebrating 4 years of mind-blowing consumer feedback. Hooray! Hooray! Hooray! Glyphosate Residue Free. detoxproject.org. This package supports the post milk generation. FSC: Mix - board. Please recycle.