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Beneful Medleys Chicken Wet Dog Food Pack - 12-3 Oz
- PLEASE REFERENCE MASTER EXCEL DOCUMENT PROVIDED VIA EMAIL FOR ALL RTBS/BULLETS Considerations: Please see master list for updated Bullets/Highlighted RTBs and corresponding order. Please evaluate the bullet points to determine if we can simplify the text further. Across each formula, we would like to have consistent language and order. If there are bullets that overlap with Beneful dry, please utilize consistent language. For example, the sustainability bullet. Please utilize the final approved language that dry is establishing. SEEKING INSIGHT: Please use the same approach as previous waves within Alchemy. We’d like to explore focusing on how Beneful Medleys is solving a barrier to entry within the wet or fresh category. Please reference the Frida Baby example linked above. Within the RTBs, we like how they start the bullet with a powerful, yet short reason to purchase. Is this something we could explore? Ex: “Gentle plus effective suction”
Nestlé Purina PetCare Company
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